Welcome to Breadcraft (wai) Limited

Breadcraft is a privately held company now in its third generation of family ownership, continuing a proud tradition since 1942 of baking quality loaf breads, specialty breads and cakes for regional, national and International markets.

In 1968 Breadcraft, along with four other regional bakeries, formed Quality Bakers (NZ) Ltd. Quality Bakers is now one of the Goodman Fielder group of companies and Breadcraft still provides product to the group under strong household brand names such as Quality Bakers, Molenberg, Vogels, MacKenzie, and many more.
More recently Breadcraft has expanded its range of innovative, quality products to include an impressive range of specialty breads, cakes and puddings to meet the ever-changing needs of a modern, sophisticated consumer.